About Us

Our Mission

Our mission is to change the way Israel is perceived in the world, by empowering young Israelis with both skills and opportunity to make meaningful interactions with international backpackers during their trips abroad.

About ISRAEL-is

ISRAEL-is is a non-profit, apolitical, grassroots organization that aims to improve the international perceptions of Israel through personal connections. It was founded in 2017 by three officers in an elite IDF unit. Upon returning from their travels abroad, they realized there was an unprecedented opportunity not being utilized for young Israeli travelers to connect with foreigners and influence their perceptions of Israel. Our understanding is that each Israeli backpacker has their own view and story about Israel. Our goal is to provide them with the skills and tools to share their perspectives and personal stories, creating more meaningful interactions in order to challenge the stereotypes people have about Israel. We believe that these P2P (peer-to-peer) encounters are the next step of rejuvenating Israel’s public diplomacy and helping to create a change in Israel’s global image.

THE NEED

THE NEED

Anti- Semitism is on the rise all over the world, most of this hostility and prejudice comes from a lack of information and media biases. We can solve this problem by capitalizing on the 40,000 young Israelis who travel abroad after their army service, and who have the opportunity to connect with the people they will meet and educate them about Israel.

THE OPPORTUNITY

THE OPPORTUNITY

Each year, as part of Israeli culture, over 547,000 trips are made abroad by young Israelis, aged 20-24, upon completing their mandatory army service. They travel on average for three to six months. The people Israelis meet on their trip are educated, millennial backpackers, mostly from Western countries, who have never met an Israeli or been to Israel. These millennial backpackers may be the "influencers of tomorrow" and if they were to view Israel in a positive light, they would return home with these new perceptions and share them, causing a tremendous ripple effect.