Our mission is to change the way Israel is perceived in the world, by empowering young Israelis with both skills and opportunity to make meaningful interactions with international backpackers during their trips abroad.
ISRAEL-is is a non-profit, apolitical, grassroots organization that aims to improve the international perceptions of Israel through personal connections. It was founded in 2017 by three officers in an elite IDF unit. Upon returning from their travels abroad, they realized there was an unprecedented opportunity not being utilized for young Israeli travelers to connect with foreigners and influence their perceptions of Israel. Our understanding is that each Israeli backpacker has their own view and story about Israel. Our goal is to provide them with the skills and tools to share their perspectives and personal stories, creating more meaningful interactions in order to challenge the stereotypes people have about Israel. We believe that these P2P (peer-to-peer) encounters are the next step of rejuvenating Israel’s public diplomacy and helping to create a change in Israel’s global image.