This workshop introduces participants to the art of sharing Israel’s unique experiences with an international audience. Whether captivated by Israel’s landscapes, diverse cultures, or cuisine, participants will learn the principles of digital marketing and how to make their content go viral in a saturated information age. The workshop also provides tools to crack the algorithms of leading platforms and reach a global audience.
This workshop is tailored for students, delegates, and social media enthusiasts who want to learn how to use digital marketing tools, navigate the challenges of social media, and help turn Israel into a respected and beloved brand worldwide.
