This workshop takes participants on a journey to explore what it means to be Israeli, how Israeli identity is closely tied to social action, and how entrepreneurship is a skill that everyone possesses. Using the creation of ISRAEL-is as a case study, the workshop demonstrates how three young Israelis, driven by a desire to improve Israel’s global image, transformed their passion into action. Participants will gain insight into the role of social entrepreneurship in effecting positive change within Israeli society.