Our Story

ISRAEL-is was established in 2017, after Eyal, Barak, and Jonathan traveled the world and first experienced negative perceptions of Israel. When asked about Israel, they felt they were facing a significant challenge, and when they answered – they understood what others really think of our country. That is why they decided to take action and founded ISRAEL-is!

ISRAEL-is was established with the aim of improving Israel’s global image through Israelis themselves.

ISRAEL-is is not a distant concept. ISRAEL-is is us – young Israelis with unique stories that have the power to forge real connections between people, and through our people – to our country and with the whole world.

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Our Vision

ISRAEL-is is an apolitical organization whose vision is to channel the vast human capital of young Israelis and their unique Israeli life story, and to create real, quality, and universal encounters with young people from all over the world, including backpackers, social media influencers, and young people from the Arab world.

These meetings create the ability to remove barriers, share our realities, and change the way Israel and Israelis are globally perceived. The vision is based on the understanding that in our world, people connect to people before they connect to ideas. Therefore, it is precisely in the personal and authentic story that the power to connect people to Israel exists.

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people around the world who have been exposed to and influenced by our content.
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ISRAEL-is program participants
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ISRAEL-is centers around the world
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ISRAEL-is Influncers around the world
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graduates of our in-depth programs

Our Programs

Awareness Workshops and Exposure in the IDF

Various workshops for discharging soldiers, officers, and soldiers in IDF command courses, exposing them to anti-Israel trends in the world and imparting practical tools.

Social Media Influencer Academy

A prestigious program imparting the tools to become no less than masters in digital media while improving Israel’s global image through original and authentic content reaching thousands of followers.

Leaders of Tomorrow - Israel-Gulf Forum

A historic program allowing young activists from Israel and Gulf countries to deepen their connections and effect change where they live.

Leaders of Tomorrow - Israel-Morocco Forum

A historic program allowing young activists from Israel and Morocco to deepen their connections and effect change where they live.

ISRAEL-is Field Ambassadors on Post-Army Extended Trips Abroad

A volunteer program for discharged soldiers’ during their post-army, extended trips abroad enabling them to create fascinating activities and volunteer with young people and backpackers from around the world in order to improve Israel’s image and the global discourse.

Training program for students

Israel-is and its student seminar was established with the aim of giving young people who go abroad to study for a degree abroad as well as students who go on a period of student exchange at various universities around the world the tools for meaningful discourse about Israel, while meeting key figures from Israeli society.

Lone Soldier Ambassadors Program

An exclusive program enabling Lone Soldiers to meet key people from Israeli society and receive tools and interpersonal skills to help them convey their unique and authentic Israeli story.

Establishment of ISRAEL-is!

2017

2018

ISRAEL-is Field Ambassadors program launch

Opening our Field Embassy in Peru

Opening additional Field Embassies in Argentina, Peru, Thailand and Guatemala

2019

2020

Launching our COVID Solutions program & emergency aid initiative to locate travelers in cooperation with the Ministry of Foreign Affairs, launching the Influencers Program, Student Program, and launching IDF Awareness and Exposure Workshops

Launching our Leaders of Tomorrow  Program, Influencer Delegation to Dubai, Lone Soldiers Program, and ISRAEL-is Alumni Community

2021

2022

First delegation to Morocco as part of the Leaders of Tomorrow initiative