Our Story
ISRAEL-is was established in 2017, after Eyal, Barak, and Jonathan traveled the world and first experienced negative perceptions of Israel. When asked about Israel, they felt they were facing a significant challenge, and when they answered – they understood what others really think of our country. That is why they decided to take action and founded ISRAEL-is!
ISRAEL-is was established with the aim of improving Israel’s global image through Israelis themselves.
ISRAEL-is is not a distant concept. ISRAEL-is is us – young Israelis with unique stories that have the power to forge real connections between people, and through our people – to our country and with the whole world.
Our Vision
ISRAEL-is is an apolitical organization whose vision is to channel the vast human capital of young Israelis and their unique Israeli life story, and to create real, quality, and universal encounters with young people from all over the world, including backpackers, social media influencers, and young people from the Arab world.
These meetings create the ability to remove barriers, share our realities, and change the way Israel and Israelis are globally perceived. The vision is based on the understanding that in our world, people connect to people before they connect to ideas. Therefore, it is precisely in the personal and authentic story that the power to connect people to Israel exists.
Our Programs
Awareness Workshops and Exposure in the IDF
Various workshops for discharging soldiers, officers, and soldiers in IDF command courses, exposing them to anti-Israel trends in the world and imparting practical tools.
Social Media Influencer Academy
A prestigious program imparting the tools to become no less than masters in digital media while improving Israel’s global image through original and authentic content reaching thousands of followers.
Leaders of Tomorrow - Israel-Gulf Forum
A historic program allowing young activists from Israel and Gulf countries to deepen their connections and effect change where they live.
Leaders of Tomorrow - Israel-Morocco Forum
A historic program allowing young activists from Israel and Morocco to deepen their connections and effect change where they live.
ISRAEL-is Field Ambassadors on Post-Army Extended Trips Abroad
A volunteer program for discharged soldiers’ during their post-army, extended trips abroad enabling them to create fascinating activities and volunteer with young people and backpackers from around the world in order to improve Israel’s image and the global discourse.
Training program for students
Israel-is and its student seminar was established with the aim of giving young people who go abroad to study for a degree abroad as well as students who go on a period of student exchange at various universities around the world the tools for meaningful discourse about Israel, while meeting key figures from Israeli society.
Lone Soldier Ambassadors Program
An exclusive program enabling Lone Soldiers to meet key people from Israeli society and receive tools and interpersonal skills to help them convey their unique and authentic Israeli story.
Establishment of ISRAEL-is!
2017
2018
ISRAEL-is Field Ambassadors program launch
Opening our Field Embassy in Peru
Opening additional Field Embassies in Argentina, Peru, Thailand and Guatemala
2019
2020
Launching our COVID Solutions program & emergency aid initiative to locate travelers in cooperation with the Ministry of Foreign Affairs, launching the Influencers Program, Student Program, and launching IDF Awareness and Exposure Workshops
Launching our Leaders of Tomorrow Program, Influencer Delegation to Dubai, Lone Soldiers Program, and ISRAEL-is Alumni Community
2021
2022
First delegation to Morocco as part of the Leaders of Tomorrow initiative
