Israel-Is aims to connect young Israelis and their peers worldwide. By doing so, we are building strong bonds with diverse groups of people, including backpackers, social media influencers, and young Arab leaders from the Middle East and North Africa. These encounters allow us to remove barriers, share and hear authentic stories, and initiate a new and positive conversation about Israel and Israeli society globally. Our vision is predicated on the understanding that in our world, people connect with one another before connecting with ideas. Therefore, it is the authentic, personal story that has the power to dispel biases and forge deeper understandings of contemporary life in Israel and the region.
Israel-Is was established in 2017, after our founders, Eyal, Barak, and Jonathan, traveled the world and experienced negativity towards Israel for the first time. When asked about Israel, they felt they were facing a significant challenge and came to understand what others really think of their country. This insight led them to take action and found Israel-Is. Israel-Is was established with the goal of improving Israel’s global image through the Israeli people themselves. Israel-Is is not a distant concept. It’s us – young Israelis with unique stories that have the power to forge genuine connections between people and countries.