Our Influencer Academy is Here to Create Change!
In our influencer program, we provide hand-selected young Israelis with tools for creating content on social media in order to influence the perception of Israel globally. Participants become professional content creators within the largest Facebook communities and on Tiktok and are accompanied and mentored by leading pro-Israel social media infuencers.
Our Influencers partake in extraordinary trips and fascinating volunteer experiences across the country, where they create the content showing a new lens of Israel. Throughout the program, they meet very interesting people and are exposed to the most prominent trends, making them experts on both social media and Israel’s global perception.
about our program
Our Goal:
Social media platforms have become the most challenging and toxic space when it comes to the global discourse on Israel. It is no secret that Israel’s image has been severely damaged by the “popular” anti-Israel discourse on social media. We know that many users create a false image for us as a country and as a people and distort the truth about life in Israel. Therefore, we work to create a positive discourse about Israel and show the world our authenticity. The Influencers Program enables us, as Israelis, to show millions of young people around the world the real Israel through our personal perspective on the most influential platforms and communities in the world.
What to expect:
The plan is divided into three parts:
- Three days of training to create content and citizen diplomacy: During the training, participants learn from the best to create content that generates engagement. They will learn about the challenges and complexities associated with improving Israel’s image on the internet, and get to know the world of digital communities closely.
- Four months of content creation within communities: Throughout the program, the trainees are integrated into English-speaking Facebook communities, where they post authentic and original content that reaches thousands of other community members, reaching hundreds of thousands of people from all over the world.
- Excursions and volunteer work around the country: Once a month, participants go on an two day trip, meeting very special people and volunteering in various communities throughout Israel.
- Receiving a scholarship: At the end of 4 months of volunteering, trainees will receive a scholarship.
What's the story of digital communities?
Global Facebook defined the world of digital communities as its main investment for 2021. Billions of people from all over the world comprise these communities. If we create interesting content about life here in Israel, distribute it in those communities, and reach thousands of likes and comments – we can help people get to know Israel better.
Requirements and commitment:
- Attendance at all sessions – preliminary trainings, weekly zoom session, and trips
- Reaching the engagement goals set at the beginning of the program
What you’ll receive:
- Tools and marketable skills while learning from leading professionals in the field that will make them masters in social media and masters in improving Israel’s image digitally.
- A $500 scholarship (for students only) to be awarded at the end of the program in recognition of their participation in this one-of-a-kind program.
Eligible candidates:
- Undergraduate students / certificate studies.
- People who feel connected to Israel and improving the global image.
- People with a passion and strong understanding of social media
- People who feel comfortable exposing and sharing their lives online.
- People who value volunteering.
- Ability to express yourself in written and spoken English.
The process of joining the program:
- Enrollment
- Questionnaire and short assignment.
- Personal interview
So why are we here?
Social media platforms have become the most challenging and toxic space when it comes to the global discourse on Israel. It is no secret that Israel’s image has been severely damaged by the “popular” anti-Israel discourse on social media.
We know that many surfers create a false image for us as a country and as Israelis and distort the true Israeli story and our life here in Israel.
Therefore, we work to create a positive discourse about Israel and show the world the magic that exists in Israel and in the Israeli people, thus changing the negative discourse.
The Influencers Program enables us as Israelis to show millions of young people around the world the real Israel through our personal perspective on the most influential platforms and communities in the world.
What are we doing in the program?
The plan is divided into three parts:
- Three days of training to create content and citizen diplomacy: During the training, you will learn from the best how to create content that works on social media and generates engagement (a word we will repeat a lot – essentially, another way of saying likes and comments). We will learn about the challenges and complexities associated with improving Israel’s image on the internet, and we will get to know the world of digital communities closely.
- Four months of content creation within communities: Throughout the program, we integrate the trainees into English-speaking Facebook communities, where they post authentic and original content that reaches thousands of other community members, reaching hundreds of thousands of people from all over the world.
- Excursions and volunteer work around the country: Once a month, we see Israel and the wonderful people who live in it, including amazing experiences that many of us do not get to appreciate on a daily basis.
- Receiving a scholarship: At the end of 4 months of volunteering, trainees will receive a scholarship.
How Does It Work?
All participants who join the program will act from their personal user accounts and publish content that presents the real Israel, just as we know it.
Our goal is to tell the story of our country through our personal stories. This is how we will always see the beautiful, real Israel – our Israel.
Requirements and commitment
Attendance at all sessions – preliminary trainings, weekly zoom session, and experiential sessions (day and a half).
Upload 3-5 videos a week and reach the goals set during the personal interview.
What do our participants get?
Tools and marketable skills while learning from leading professionals in the field that will make them masters in TikTok and masters in improving Israel’s image digitally.
A $500 scholarship (for students only) to be awarded at the end of the program in recognition of their participation in this one-of-a-kind program.
Who is suitable for the program?
- Undergraduate students / certificate studies.
- People for whom it is important to represent Israel in the world.
- People who visit and advertise on social media on a daily basis.
- People who are willing to be exposed and share their lives online.
- People who value volunteering.
- Ability to express yourself in written and spoken English. We are not looking for Oxford English, but one that will allow you to tell a story.
